The announcement includes a new campaign to encourage take-up of Tax-Free Childcare and the Universal Credit Childcare offer. Over a million families in the UK are entitled to support with the costs of childcare from the government, but many are missing out because childcare providers in their area haven’t signed up to accept the various offers. This also means that many providers are missing out on boosting their businesses by increasing demand as they aren’t accessible to the families who use the support.