Chnge4Life “10MSU” summer campaign

Public Health England (PHE) and Disney UK, with support from Sport England, today launches the national Change4Life 10 Minute Shake Up campaign to help get the nation’s children active.

The campaign, '10MSU' aims to get primary school aged children more active by playing Disney-inspired 10-Minute Shake Up games. The games help children develop and practise the skills they need to build key physical attributes of strength, stamina and agility.

ACTION You can order and download a range of digital and print assets to support your local activities from the Campaign Resource Centre (CRC).  During the summer school term, a take-home Shake Up games pack is being delivered to over 16,500 state funded primary schools across England. A number of free curriculum-linked schools resources are available for teachers to download on the School Zone to help embed active habits in schools.

For further information: partnerships@phe.gov.uk.