Fire it up - apprenticeships campaign launched

A new government campaign to promote the benefits of apprenticeships to young people, parents and employers was launched on 17 January by Education Secretary, Damien Hinds.

The 'Fire it up' campaign includes a series of TV and social media adverts featuring real-life apprentices, as well as a new website providing advice and guidance and access to a wide variety of apprenticeships for all ages and backgrounds.

Damien Hinds has applauded the apprenticeship programme, with top firms including Marks & Spencer and Lloyds Banking Group taking on thousands of apprentices on the Government’s new, higher quality apprenticeship programmes.

He wants to make sure apprenticeships are being promoted alongside more traditional academic routes and is hoping the 'Fire it up' campaign will help towards a cultural shift in attitudes towards apprenticeships.

You can read the full news article on the Department for Education website.